Jia Hao was once a designer working under the weight of a fast-paced, high-pressure career. Two years ago, she made the decision to walk away. Seeking clarity, she returned to her homeland—a region where the borders of mainland China and Southeast Asia blur into one of the world’s richest botanical ecosystems.

With a backpack and little else, Jia Hao spent a full year journeying through vast forests, highlands, and hidden villages. Along the way, she discovered the quiet but undeniable power of nature’s presence. What began as personal healing soon grew into a vision. Inspired by the raw, complex scents of the land, she created Nubes—a scent ritual brand rooted in Eastern botanical wisdom.

To her, nature’s fragrance is never sweetened for approval. It is unapologetic, unpredictable, and always real. That became the soul of the brand: to offer scents that hold emotional truth, not just surface beauty. Nubes was born from a journey of returning—not only to nature, but to the self.