Jia Hao began her career as a documentary photographer — moving fast, chasing deadlines, and living under constant pressure. Two years ago, she chose to walk away. In search of stillness, she returned to her homeland: a region where the borders of China and Southeast Asia meet, rich with untouched forests and ancient flora.

Carrying only a backpack, Jia Hao spent a year in the wild—journeying through highlands, villages, and deep green silence. Nature’s quiet power began to heal her. And from that healing came a vision: to create Nubes, a scent ritual brand rooted in Eastern botanical wisdom.

To her, nature’s fragrance is never made to please. It is raw, complex, and real. That spirit became the soul of Nubes—scents that carry emotional truth, not just surface beauty.

A return not just to nature, but to the self.